From Low‑Quality Applicants to a Successful Hire
Kidi ApS struggled to attract qualified candidates, but a sharply targeted and rewritten job advertisement changed the outcome. With a clearer profile, defined expectations and smarter channel selection, the quality of applicants increased significantly. The result was a successful hire in just three weeks.
Hupeo developed a highly targeted and rewritten job advertisement with a sharper candidate profile, clearer expectations, and tailored messaging. The work included refining the role description, segmenting communication to the right talent audience, and selecting the most effective channels to attract relevant applicants while filtering out unsuitable ones. The goal was to increase applicant quality and accelerate the recruitment process.
Kidi ApS faced challenges attracting qualified candidates, as previous job postings generated too few and mostly irrelevant applicants. Hupeo redesigned the job advertisement with sharper targeting, clearer expectations and a more strategic channel approach. This significantly improved applicant quality and led to a successful hire within just three weeks.
The challenge
Kidi ApS struggled with attracting qualified candidates during previous recruitment efforts. Their job postings generated not enough applicants, and the overall quality was low, making it difficult and time‑consuming to identify strong matches.
Our solution
A new, highly targeted job advertisement was developed.
The posting was rewritten with:
a sharper definition of the ideal candidate
clearer expectations and responsibilities
messaging tailored to the specific talent segment they wanted to reach
a more strategic choice of channels and wording to filter out irrelevant applicants
This ensured that only candidates who truly matched the profile were encouraged to apply.
Key results & impact
The position was filled in just three weeks — significantly faster than Kidi ApS had expected.
The improved targeting not only increased the quality of applicants but also shortened the entire recruitment process.
Qualified applicants
+65%
Higher relevance rate